Mashidaho

The basic idea behind Mashidaho is a satire on the dangerous nature of the state's wilderness, identifying those who live within the state as folks who understand this and are properly prepared, while outsiders could be drawn in by social media glamour photos and mistakenly put themselves in jeopardy. We hope to use this whimsy as a method to promote Idaho-themed apparel. Right now, the focus is solely on t-shirts and caps, but we expect that to expand later.